Anthony J. Mahavorick, pen name Anthony Robbins, also
known as Tony Robbins, (born on 29 February 1960 in North Hollywood,
California, USA) is an American life coach, writer, and professional
speaker. Robbins has been called upon by sports professionals such as
Andre Agassi and the San Antonio Spurs, and he was called to the White
House to meet with President Clinton
Anthony Robbins is the inventor and proponent of what he refers to as
neuroassociative conditioning, which is based on Neuro-linguistic
programming (NLP).[6] Robbins studied NLP under NLP co-founder John
Grinder, who encouraged him to look into the fire walking experience,
which became the foundation of his popular fire walk seminars. The book
Unlimited Power offers a number of examples of how to employ elements of
NLP in day to day situations.
Robbins also conducts seminars, the most famous of which is his four-day
Unleash the Power Within seminar, during which the participants walk
barefoot over hot coals. The aim of the seminar, demonstrated in the
fire walk, is to illustrate that the main quality shared by those who
achieve greatness is the ability to take action ('Personal Power').
Robbins' philosophy asserts that fear often holds people back from
achieving what they want with their life, and that fear is a more
powerful motivator than desire or attraction. Walking safely on burning
coals requires no special physical skills, but it does require the
mental discipline to overcome one's inner doubts. Applying that same
principle to other aspects of life can, Robbins claims, empower the
individual to attempt tasks he or she would previously (erroneously)
have considered impossible.
Recently Robbins has appeared at many of The Learning Annex Real Estate
Wealth Expos wherein he is a headline speaker and at the Technology,
Entertainment & Design (TED conference) conference.
Robbins promotes a mainly vegetarian and vegan lifestyle and endorses
the views of Robert Young and Natural Hygiene practices regarding the
need for an alkaline diet. In recent events, he has included fish into
his diet plan, citing the need for omega 3, 6, and 9 fatty acids in a
complete diet. He has also praised John Robbins' book Diet for a New
America. He also promotes a concept of diet based on a predetermined
value or "electrical energy" of foods.
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